Puma will organize a global event on September 06 to discuss solutions for some of the fashion industry’s most pressing sustainability challenges such as waste, materials and climate change. The brand has launched the platform PUMACOP.com, where users can learn more about the event and register. The event will also be streamed live on this platform.
Taking place in London and to be streamed worldwide, Conference of the people will feature Puma’s industry peers, activists, NGOs, experts, ambassadors and consumers, who will discuss tackling waste, using more sustainable materials, stopping climate change, protecting forests and finding ways for the industry to collaborate to achieve results sooner.
Actress, model and activist Cara Delevingne will host the event alongside Puma CEO Bjørn Gulden and Puma CSO Anne-Laure Descours.
Becoming more sustainable as a company has been an important pillar of Puma’s strategy for many years. Earlier this year, the company announced that it had reduced its carbon emissions, including the use of renewable energy certificates, between 2017 and 2021 from both its own operations (-88 per cent) and its supply chain (-12 per cent), in spite of strong sales growth in the same period. By 2025, Puma aims to make nine out of 10 products with more sustainable materials, the company said in a press release.