Boosted by strong second quarter demand, especially in North America, German sportswear company Puma has raised its 2021 sales outlook. As per Business of Fashion, the brand now expects 2021 currency-adjusted sales to rise by at least 20 percent, up from its previous forecast of mid-teens sales growth for the year.

It also specified full-year operating profit guidance, now expecting earnings before interest and taxes (EBIT) between €400 and 500 million ($472-590 million).

Second quarter currency-adjusted sales nearly doubled to €1.589 billion and EBIT swung to a profit of around €109 million.

Puma is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Germany. Puma is the third largest sportswear manufacturer in the world. The company was founded in 1948. It has been a public company since 1986, listed on the Frankfurt Stock Exchange. French luxury group Kering (formerly known as Pinault-Printemps-Redoute or PPR) holds 16per cent, Kering's largest shareholder Artemis SA owns 29 per cent of the share capital. Since 1 July 2013, the company has been led by former football professional Bjørn Gulden.