Puma plans to launch an innovative manufacturing process to convert existing soccer jerseys into new ones. Called Re:Jersey, the project helps brand reduce waste and adopt more circular production models in the future, says a Spin Off report. The process involves chemically breaking down the garments into their main components, filtering out the colors and chemically reassembling the materials to create a yarn having the same performance characteristics as virgin polyester.
Currently, around 75 per cent Re:Jersey uniforms are made from repurposed soccer jerseys. The remaining 25 per cent are made from Seaqual Marine Plastic1, a material obtained from recycling marine litter into new sustainable products.
The products created as a part of the Re:Jersey project will be worn on the pitch during pre-match warm-ups by Puma clubs Manchester City, AC Milan, Borussia Dortmund and Olympique de Marseille. The teams will wear the jerseys ahead of their respective league matches in late April and May, starting with Manchester City vs Watford on April 23.
