Puma plans to produce new football jerseys out of existing ones by using an innovative production process. Aimed at reducing waste, this initiative will pave the way towards more circular production models for the brand in the future. Known as Re:Jersey the process involves recycling old garments featuring logos, embroideries and club badges into new ones. The Re:Jersey project takes football kits as the major ingredient to create yarn for new jerseys.

The project chemically breaks down old garments into their main components, filters out colors and chemically puts back the material together to create a yarn having the same performance characteristics as virgin polyester. It aims to reduce Puma’s environmental impact and reuse materials, says Howard Williams, Director Apparel Technology, Puma. The products made will be worn on-pitch during pre-match warm-ups by Puma Clubs Manchester City, AC Milan, Borussia Dortmund and Olympique de Marseille. The teams will wear the jerseys ahead of their respective league fixtures in late April and May, starting with Manchester City against Watford on April 23.