Irish fashion retailer Primark has launched a 11-piece collection in collaboration with high street food chain Gregg.

As per a Textile Value Chain report, the apparel range will be be introduced on February 19 in 60 Primark stores.

The retailer also plans to open a pop-up boutique on Dean street in London’s Soho. Tim Kelly, Director, New Business Development, Primark, says, the company aims to give its customers incredible store experiences by offering them collections from their favorite brands.

The partnership will also see Greggs launch ‘Tasty by Greggs’, which will be its largest ever branch inside Primark’s Birmingham flagship.

Earlier this week, globally well-known fast-food brand Burger King (Spain) also teamed up with Pull & Bear clothing retail company Inditex fashion group to invest in fashion.

Primark generated £7.79 billion in 2019, and is known for kidswear, womenswear, menswear, homeware and footwear, amongst others.