Specialized in advanced contemporary fashion, German trade fair organizer, Premium Group is returning to Berlin for its next edition to be held from July 7 to 9 ,2022. The show’s organizer who also founded the Premium, Seek, Fashiontech and The Ground will present a completely new live event concept around the Berlin Radio Tower and Summer Garden.

The founders of the Premium, Seek, Fashiontech and The Ground, Anita Tillmann, Jörg Arntz will launch a completely new event interactive concept in which the B2B and D2C (Direct-to-Consumer) sectors merge and redefine the future of fashion fairs. As per a Spin Off report, the new event will allow brands to present themselves emotionally and interactively to retailers and consumers. New D2C brands, e-com and influencers will be represented t the fashion festival The Ground. The long-standing partners of established brands and representatives from traditional stationary retail will also benefit from further B2B spaces.