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Premiere Vision New York reflects churn in industry

Premiere Vision New York was held from July 17 to 18. The trade show presented a comprehensive array of seminars, services and displays amid the European-centric, but globally represented fabric exhibitors. There’s a paradox that exists for the industry now: the US economy is strong, but the administration has caused chaos with the imposition of tariffs that have been countered by China, the European Union and Canada, and the threat of more.

The fashion industry in the US is struggling. This includes retailers trying to shift their business models in accordance with the e-commerce boom and changing consumer priorities, but also fighting with travel, electronics, home and entertainment for consumer dollars.

The show focused on delivering a more comprehensive presentation. It has taken to technology by creating an app that can be downloaded to guide visitors around the show, as they would be at an art museum. More trend presentations and talks were also introduced, along with smart talk seminars and displays.

Moving ahead with new technologies and the evolution of the trade show, Premiere Vision will launch a new digital online marketplace—starting with weavers—at Première Vision Paris in September. It will contain a catalog of resources and materials in the sector to augment the hands-on trade show experience.

 

 
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