Prada has become the latest luxury player to go fur-free with the group’s brands, including Prada itself plus Miu Miu, Church’s and Car Shoe, to stop using fur from its S/S ’20 womenswear collection.
The group is committed to innovation and social responsibility. It recently held a dialogue with Fur Free Alliance, LAV and the Humane Society of the United States on the misuse of animal fur in creating fashion garments. It would henceforth focus only on innovative materials that would allow it to explore new boundaries of creative design while meeting the demand for ethical products.
The group is also urging the UK government to make Britain the first country in the world to ban the sale of animal fur. Brands like Gucci, Versace, Burberry, Zadig & Voltaire, 3.1 Philip Lim, Jean-Paul Gaultier, Coach, Diane von Furstenberg, Furla, DKNY, Michael Kors, etc have recently gone fur free.
