Leading Portuguese textile company Impetus is planning to launch a premium carbon positive and traceable intimates collection, made with cotton from the world’s first carbon positive Good Earth Cotton farm in Moree, Northern New South Wales, Australia.
Specializing in underwear, loungewear, beachwear, athleisure and technical textiles, Impetus is one of the core creative brands in Europe today, with its own licensed brands and private label.
As per an Innovation in Textiles report, Impetus has partnered with Singapore-headquartered FibreTrace to ensure the combination of physical and digital traceability to authenticate the raw cotton fibre from the farm and accurately report on environmental credentials to reduce impact.
Good Earth Cotton products will be introduced into Impetus Brand collections at the end of 2021, ready for market by 2022.
