US-based fashion e-commerce company Popshowroom highlighted the importance of innovation and technology to drive the fashion business at the renowned sourcing show, Magic.As per an Apparel Resources report, the company aims to inspire the show visitors to re-embrace the vibrancy of life and be energetic and casual. The company’s teams are in a process to build a brand that offers customized fashion to its global customers.

Popshowroom had set up its algorithm centre in May this year, in Nanjing, China, a city well known for its apparel manufacturing and efficient logistic system in its efforts towards integrating innovation and technology with the company’s business model.

The company is working towards creating a digital one-stop supply chain solution to upgrade apparel manufacturing, Pine You, Head-Product and Technology, says, the company uses technologies to minimize its cost at each production stage. It is currently developing an advanced technology in collaboration with experts in Computer Vision, Natural Language Processing.