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Phygital Mercedes-Benz Fashion Week to be held from April 20


The phygital edition of Mercedes-Benz Fashion Week Russia is scheduled from April 20-24 at the Museum of Moscow. The shows will take place in Moscow, Kazan, Nizhny Novgorod, St. Petersburg, and Sochi. The program will include live streamed shows by designers from Italy, Spain, France, and other countries.

Over 50 designers will present their collections at this season. Some brands that will showcase their collections are: Selfétude, N. Legenda, Nastya Nekrasova, Ónoma, Sergey Sysoev, Yana Besfamilnaya, Elena Souproun, Hard By Hse Art And Design School, Julia Dalakian, Alena Nega, Lena Karnauhova, Mercedes De Alba, B&D Institute of Business and Design, etc. The event will also present designer Emma Bruschi for the first time on the MBFW Russia schedule. On April 7, names of winning designers will be announced.

The virtual edition of MBFW Russia will be held on a unique digital platform with gamification elements, exclusive materials from designers, as well as content and insights offered by industry experts. At the digital platform, MBFW Russia live streams from anywhere globally will be available. Moreover, interactive online features will offer a dive into the spirit of the event.