People for the Ethical Treatment of Animals (PETA) plans to question Levi Strauss & Co (LS&Co) for its use of leather patches in its jeans. At the brand’s annual general meeting, Tracy Reiman, Executive Vice President, PETA plans to urge LS&Co to scrap these patches in favor of the paper patches it already uses on most of its jeans, reports Sourcing Journal.
The organization claims, leather production requires the use of 130 different chemicals including cyanide, and produces huge amount of the greenhouse-gas emissions. Denim brands such as Kings of Indigo. It terms Levi’s use of leather as especially unnecessary since most of its jeans already have non-leather patches.
Responding to these allegations, LS&Co said, leather comprises just a small fraction of its collections as the brand strives to source all materials responsibly.












