The crisis caused by the Covid-19 pandemic is compelling long-established and internationally renowned Parisian trade show Tranoï to reinvent itself at very short notice. Boris Provost, who has been in charge of the event and its staff of 17 since September 2019, is currently busy seeking new financial partners. On April 15, Provost applied for and was granted a protection procedure for the company, allowing its debts to be frozen.
He also emphasised that the transformation projects he began to implement at Tranoï are still on the cards. Filing for court protection was simply necessary for the company to turn the corner.
A year ago, Armand Hadida and Patrick Lecêtre (Tranoï’s shareholders, together with the HLD group), asked Provost to lead a change in company governance and to reposition Tranoï on the market. It was this challenge that prompted him to come on board. The company’s transformation led to exit of Hadida and Lecêtre in the next two to four years.
Tranoi is therefor,e seeking new investors. It is currently negotiating with everyone from French and international trade show organizers, to digital companies, which could contribute useful tech expertise, to investment funds in a variety of shapes and sizes. Its vision is to team up with partners for the medium and long term, with men and women keen to get involved and whose know-how is complementary to that of our existing staff, so that we can collectively transform our services in order to ensure a return on our clients’ investments.