A professional football club based, Paris St Germain has signed a two-year partnership deal with fashion house Christian Dior.

As per this deal, Dior would design PSG’s official wardrobe. This is the first time Dior had signed a deal in this way with a sports club.

Kim Jones, Artistic Director, Dior -Men's collections, has designed a series of new creations for the PSG team for the next two seasons. Until the Dior deal, PSG had a clothing partnership with Germany's Hugo Boss.

PSG has one of the most potent attacking forces in club soccer, with new signing Lionel Messi linking up with Brazil's Neymar and French striker KylianMbappe.

A six-times winner of the Ballon d'Or, Messi joined from Barcelona and made his Ligue 1 debut late last month.

Christian Dior SE, commonly known as Dior, is a French luxury fashion house controlled and chaired by French businessman Bernard Arnault, who also heads LVMH, the world's largest luxury group.. The company was founded in 1946 by French fashion designer Christian Dior, who was originally from Normandy. This brand just sells shoes and clothing and can only be bought in Dior stores. Haute couture is under the Christian Dior Couture division. PietroBeccari has been the CEO of Christian Dior Couture since 2018.