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Overlooking trims can add to denim’s environmental footprint: Lenzing

 

In a recent ‘Carved In Blue’ webinar, Tricia Carey, Director, Global Business Development-Denim, Lenzing said overlooking invisible elements of a jean like thread, interlining or labeling can significantly add to the environmental footprint of a garment. Carey explained, with consumer awareness of false sustainable claims being at an all-time high, any brand using the word ‘sustainable’ to market its jeans must ensure that every element of that product is indeed environmentally friendly.

Trim suppliers have a introduced classic jeans trims like rivets, buttons, zippers and back patches made with cleaner, upcycled or recycled materials and processes. Responsible manufacturing is the way forward for trim makers—many of which plan to double their sustainable efforts to have a place in the post-pandemic world, said Vitor Teixeira, Sales Executive, Crafil whose 80 per cent production is dedicated to denim.

Arzu Turgay, Global Accounts Manager, Coats said the Turkey-based company is creating in response to the industry-wide shift to sustainability. Likewise, printing techniques and products that can withstand harsh wash tests, have been part of Avery Dennision’s long-time R&D.

Suat Odabasi, Key Account Sales and Sustainability Executive, YKK said the company developed special sustainable product specifically for the denim industry. Brands are responding positively to zippers made with organic cotton and Tencel fibers, as well as YKK’s post-consumer recycled polyester zipper program Natulon.

Trim suppliers are also doing their part to support the new needs brought on by the pandemic. YKK is supplying components to companies that produce PPE as well as supporting hospitals in the local communities near its factories with PPE. In terms of its own business, Avery Dennison is producing trims and packaging for masks globally for customers. The company also launched Patch Together, a collection of iron-on woven patches for customization that feature feel good messages and support for health care workers

 
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