End-of-season fashion platform, Otrium has been named the British Fashion Council’s newest patron and has joined the Science-Based Targets project (SBTi).

As per a Textile Value Chain report, as a patron, Otrium will assist the British Fashion Council (BFC) in delivering significant and impactful programs that will benefit the industry as a whole. The platform will specifically assist the BFC in developing plans for more sustainable business practices, as well as how fashion businesses report their environmental, social, and corporate governance (ESG) progress and credentials.

Milan Daniels, co-CEO and co-founder of Otrium, will also join the BFC’s Industry Advisory Board as part of the patronage to oversee, assist, and advise on major industry concerns.

Otrium joins the British Fashion Council’s existing 36 patrons, which include Depop, Farfetch, Yoox Net-A-Porter, Burberry, and Chanel.

Otrium was created to address the fashion industry’s unsold inventory problem by providing fashion labels with an online outlet channel as well as the digital technologies needed to intelligently link their end-of-season collections with fashion fans.