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OTEXA seminar focuses on growing need to reshore production

Members and guests of the Southern Textile Association (STA) heard a variety of presentations during their recent Northern and Southern Division Fall Meetings in the US. Mary Lynn Landgraf, Senior International Trade Specialist, Office of Textiles and Apparel (OTEXA) in the US Department of Commerce, said the industry has an image problem in many ways, but letting people know that it’s a dynamic, growing industry is critical. Revealing data on buying attitudes toward American-made products, Landgraf said more than 80 per cent of Americans and a ‘surprising’ 61 per cent of Chinese say they would pay a premium for American-made goods in comparison to products made in China, according to a survey by Boston Consulting Group. She also shared a number of other surveys supporting this.

She said reshoring is real, based on OTEXA data, she added. The office tracks: 1) Who is coming back to the U.S, and why? and 2) Foreign Direct Investment (FDI). And the tides have begun to turn, she added. FDI has grown since 2014 and manufacturing innovation institutes have been created in the US. She also cited several factors that are driving industry back to the US., including: higher product quality and consistency; rising offshore wages; a skilled workforce; no issues with child labour; freight costs; shorter lead times; lower energy costs; minimal intellectual property and regulatory compliance risks; improved innovation and product differentiation.

 
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