In the last one week, several major companies canceled high-profile fashion shows planned for January, including Project with its New York trade show and Brunello Cucinelli with its shows at Pitti Uomo and Milan Men’s Fashion Week. London Men’s Fashion Week has also been canceled altogether.

As per a Glossy report, there are reports in Paris, scheduled to begin on January 24, the Paris Men’s Fashion Week is likely to be cancelled Joseph Keefer, a fashion brand consultant and creative director of an eponymous fashion brand has cancelled his showroom space at Paris Men’s Fashion Week. Many big brands are also following suit.

Many are also rescheduling their shows. London Fashion Week’s men’s shows will be merged with its women’s week starting on February 18, and Ann Demeulemeester’s show will be rescheduled for June, according to the brand. Brands that aren’t rescheduling may opt for virtual shows. While virtual shows can be limiting, they can also be useful in building hype for a collection. And the rise of the metaverse as a concept has made those shows more accessible.