The Retail Industry Leaders Association (RILA) has formed a coalition to fight counterfeit goods on online platforms such as Amazon.com Inc. The coalition, called ‘The Buy Safe America Coalition’, will back legislation that would require digital marketplaces to verify information about third-party merchants on their platform, RILA said.

The lobbying push comes at a time when Amazon has been under scrutiny from lawmakers and the White House over sale of counterfeit items. In addition to RILA, the Toy Association, American Apparel & Footwear Association, the Fashion Jewelry and Accessories Trade Association and other industry groups are also joining the coalition.

RILA is the US trade association for leading retailers. The association partners with leading retailers to meet the challenges of a dynamic economy. Through collaboration and thought leadership, we advance ideas that foster free markets, competition, economic growth, and sustainability.