Nike has once again topped the list of world’s 10 most valuable apparel brands. Published by Brand Finance, the list shows, the value of the Swoosh brand jumped by 9 per cent to $33.2 billion but still isn’t at the level it was two years ago. Last year, Nike’s brand value dropped by 13 per cent from 2020 to $30.4 billion but it still managed to hold the top spot.

The other brands in the list included Adias, Louis Vuitton, Gucci, Chanel, and Hermès. The aggregate brand value for sportswear brands grew by 10 per cent to $74 billion, while luxury brands grew by 21 per cent to $125 billion.

With convenience at the center of marketing strategy, luxury and sports brands have mastered online delivery fulfillment, says Richard Haigh, Managing Director, Brand Finance.

Smaller sportswear brands were among the fastest-growing brands in the list. The brand value of Skechers’ skyrocketed by 68 per cent to $3.2 billion while Li-Ning’s brand value increased by the same amount to $2 billion. Sportswear brands — Nike, Skechers, Moncler, Li-Ning, and Adidas — were ranked 5, 7, 8, 9, and 10, respectively.