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Nike tops brand intimacy rankings: MBLM Survey


A MBLM study ranked Nike, on top for brand intimacy in the apparel space. Other brands that rounded out the top 10 aare: Levi’s, Victoria’s Secret, The North Face, Under Armour, Adidas, Gap, American Eagle, Puma and Ralph Lauren.

Nike topped the list for the fourth time with a combination of dominance of products, inspirational and emotionally oriented communities and focus on current social issues. Apparel, as a whole, remained a mid-ranking industry, which indicates there continue to be opportunities to build more meaningful customer relationships.

Overall, the apparel industry ranked seventh of the 15 industries whose brands were surveyed based on emotions. The top industries, in order, were media and entertainment, automotive, tech and telecom, retail, consumer goods, fast food and apparel.

The survey analyzed responses from 6,200 consumers and 56,000 brand evaluations across 15 industries in the U.S., Mexico and UAE.