Nike recorded a 9 per cent increase in Q2 revenues for fiscal 2021 that ended November 30. The company’s revenues jumped to $11.2 billion by November 30, as against the corresponding period last year. Most of this growth was led by 24 per cent boost in its China sales. Through the pandemic, Nike was forced to close some of its retail stores, put strict safety guidelines in place for the one that remain open and even for some, cut back on normal operating hours. However, the brand cashed in on backing its digital marketing tenfold in an effort to help drives keep sales afloat.

An American multinational corporation Nike is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company headquartered near Beaverton, Oregon, is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of $37.4 billion in its fiscal year 2020. As of 2020, it employed 76,700 people worldwide. In 2020 the brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses.