Nike has been ranked as the most valuable apparel brand in the world by Andrew Petcash, Sports Entrepreneur and former basketball player. Petcash has made a detailed Twitter thread about Nike becoming the world's most valuable apparel brand with a value of $33.2 billion. Many of the NBA's best athletes are represented by Nike, he says. It has become the most popular brand among NBA players. Even the jerseys of every NBA team are provided by Nike, Petcash says.
Despite not having played in the league for 20 years, Michael Jordan has nearly $100 million of investments on him. The Jordan Brand has become one of the most popular subsets of their brand, adds Petcash. Other than MJ, LeBron and KD are also some of the endorsed athletes with big investment sums thrown behind them, he adds. With Nike being represented by players like Ja Morant, Zion Williamson, and Cade Cunningham, its associated with NBA has been secured for a long time.
