Nike hs appointed Tim Hamilton as the new Vice President - Men's Apparel Design. Hamilton now leads the design team, reporting to the men's creative director.

With experience spanning over 25 years in fashion design, Hamilton transitions to the sportswear giant from The North Face, where he served as head of global creative since 2017. During his tenure at the VF Corp.-owned brand, he played a pivotal role in shaping the creative direction and products for international markets.

Before The North Face, he had founded his own successful clothing line, known for its minimalist aesthetic. His designs were so well-received that he earned three CFDA Award nominations.

Hamilton's resume also includes design roles at major US fashion companies like Madewell, J Crew, Gap Inc, and Polo Ralph Lauren. This news comes on the heels of a strong financial performance for Nike. Despite softer demand for footwear and apparel, the company's cost-cutting measures have led to higher-than-expected sales. In its latest quarter, ending February 29, 2024, the brand’s revenues grew to $12.4 billion, driven by strong sales in North America and Greater China. Sales in China grew by 4.5 per cent, while North America saw a 3.2 per cent revenue increase to $5.07 billion.