Next, Primark and John Lewis are amongst the first retailers to pledge their allegiance to WRAP’s Textiles 2030 voluntary initiative. As per EcoTextile, to be launched its April, the initiative will help fashion firms pivot their operations from a linear make-use-dispose to a circular model. The ten-year program will transform UK clothing and home fabrics to reduce their impact on climate change.

For this initiative, WRAP aims to on-board as many brands, retailers, NGOs and charities as possible across the industry to spark tectonic shifts to the way apparel is produced, used and subsequently discarded of, due to the immense pressure current practices are having on landfill levels.

Amongst the first batch of recruits for the Textiles 2030 initiative are: The British Fashion Council, British Heart Foundation, The British Retail Consortium, Cancer Research UK, Charity Retail Association, CTR Group, Institute of Positive Fashion, Oxfam, Recyclatex, Re-Fashion, Sainsbury’s, Salvation Army Trading Company, SOEX UK, Suez, Ted Baker, Textiles Recycling Association and Tesco.

Set to kick-off from April 2021, the initiative will adopt a target-measure-act approach, which will require clothing and textile businesses to set targets, measure their impact and track progress on both an individual business basis, and towards national targets and public reporting.