A Tencel fibre indigo chambray collection 'Tencel 24: Day into Night' will be launched by Lenzing, a worldwide leader in the production of cellulose fibres. The breadth and beauty of ‘the’ most recognisable type of fabrics made out of Tencel is what the new ladies collection will comprise of. Lenzing’s commitment to fibre innovation and environmental responsibility is the result of this new line. As Tricia Carey, Director of Business says introducing sustainable new ideas for the denim market required collaboration across the entire supply chain including garment processing. Thus, the Tencel24: Day into Night range is a conscious effort to express that there is not need to sacrifice aesthetic excellence while adopting the new environmentally responsible laundry techniques, she added.

Lenzing has collaborated with Jeanologia, a global leader in sustainable garment finishing technologies, to create the collection’s fresh take on classic product. These cutting-edge finishing techniques were the result of Chambray indigo fabrics made with TENCEL fibre. Use of the fabrics also gave aesthetics, which previously would not have been possible to achieve.

Enrique Silla, Jeanologia co-founder points out the true beauty of the special chambray fabrics goes beyond the surface. Years of innovation has been put into producing both, the fibre and finishing technologies and Silla states that this new range surpasses anything they have previously produced, which in itself is proof that the product need not be sacrificedto be green.

The Tencel 24: Day into Night collection uses complementary fibre blends across five fabrics made out of Tencel fibres.