The NBA team is launching its inaugural brick-and-mortar storefront for Berō, its fashion label introduced in December.
Crafted by the Brooklyn Home Company, the storefront is located inside a converted 200-sq-ft concession stand within Barclays Center, echoing both the brand’s essence and the basketball team's Brooklyn heritage.
Stacey Walters, Director-Architecture, Brooklyn Home Company, elucidates, the store will evoke the ambiance of a heritage clothing brand, aligning seamlessly with the borough's ethos of quality.
Renowned for capturing Brooklyn's vibrant essence in its designs, the Brooklyn Home Company sought inspiration from the borough's iconic townhouses for the store. It boasts of wood paneling, marble counters, black limestone floors, and brass accents. Ambient lighting further adds an element of coziness to the store.
The new storefront will showcase Bero’s current line-up of apparel and accessories, featuring staples like pullover hoodies, quarter-zips, cardigans, coats, soccer jerseys, and more. It will also release a collection designed by Brooklyn Nets player Nic Claxton.
Looking ahead, the store plans to unveil an exciting collaboration between Berō, the Nets, and KidSuper in the fall. Additionally, it will launch a new apparel collection during the WNBA New York Liberty’s summer season.
