Swedish fashion brand Mini Rodini, has released a new spring and summer collection for kids with each of the garments inscribed with a Korean letter. Titled ‘Mini Rodini on the Trans-Siberian Railway – Final Stop: Seoul’, the collection depicts Korean style paintings of tigers with ‘Mini Rodini’ written in Korean letters.
As per a Korea Bizwire report, a number of global fashion brands have begun using Korean letters for fashion design lately. In 2015, Chanel’s Cruise show 2015 at Dongdaemun Design Plaza in central Seoul first sparked an interest in Korean letters among fashion brands. The brand’s creative director, designer Karl Lagerfeld inscribed various words including ‘Korea’, ‘Seoul’, ‘Coco’, ‘Chanel’, and ‘Mademoiselle’ in Korean letters.
Founded in 2006 by illustrator Cassandra Rhodin as a tribute to all children and their imagination, Mini Rodini has always aimed to make kids’ shopping easy for parents by offering uniquely designed and environment-friendly products.
