Milan Fashion Week will be held digitally early next year. The men's shows will run from January 15 to 19, women's Fashion Week will be held from February 23 to March 1, the Italian Chamber of Fashion announced. Italy's second-largest manufacturing industry, Fashion has been hard hit by the fallout from the global pandemic. Fashion houses in the country are rethinking their marketing strategies and boosting their digital offering. Held in September, Milan’s last fashion week, which showcased 156 collected, resulted in 45 million views.
According to a survey by Confindustria Moda, the Italian fashion industry lost €29 billion ($34 billion) in global revenue in the first nine months of the year. In the third quarter, the companies surveyed recorded a 27 per cent drop in sales, following decreases of 39 and 36 per cent in the second and first quarters, respectively.
