Colorado-based footwear company Crocs, Inc appointed Michelle Poole its new president. Crocs’ EVP and chief product merchandising officer since April 2020, Crocs, Poole has also served as senior vice president and chief product and merchandising officer from 2014. She has over three decades of industry experience which includes stints in marketing, merchandising and product management at brands including Sperry Top-Spider, Timberland, Kangol, Converse, MTV Europe and Pepe Jeans.

On the eve of its participation in CI King & Associates' 18th Annual Best Ideas Conference on September 16, Crocs announced a 10 per cent revenue growth forecast in third quarter and predicted continued growth in business in the coming months. This upbeat outlook is a result of the exceptional consumer demand and strong sell through, experienced by the company which indicates its strong recovery from the COVID-19 crisis.