Mercedes Benz, and Diesel and Motor Engineering Company Plc (DIMO), in partnership with the Academy of Design (AOD), will be holding the first-ever international fashion platform in Sri Lanka from October 27 to 30. The event will open up major opportunities for both the fashion and apparel industries through its fashion show, showcasing great creativity and sublime talent.

The Mercedes Benz Fashion Week, celebrating the evolution of the island’s remarkable fashion and apparel industry, will present remarkable insights into the local fashion world as well as providing the next generation with access to new knowledge. The event aims to highlight Sri Lanka’s massive apparel manufacturing industry and its impressive capabilities as it looks to transform itself into a full-spectrum service destination for fashion.

The first day of the fashion week promises to encompass a new Sri Lankan style which will highlight the cutting-edge innovation with low tech traditional craft while the second day will encapsulate an attractive new fashion proposition from the country itself. The final runway of the series will be an energetic insight into the future, providing a platform for all young design graduates who will carry on the creative industry.

The knowledge-sharing sessions at the fashion week include the South Asian Apparel Leadership Forum, which is perhaps the most influential meeting of minds for Sri Lankan fashion, while the new addition the Female Futures Forum will explore the topic of maximising the power of the female workforce.