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Saturday, 04 September 2021 11:35

Mercedes-Benz Fashion Week to commence from September 06, 2021

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Mercedes-Benz Fashion Week will commence from September 06, 2021 with a strikingly varied array of events both virtual and live, a hyper-hybrid season with Germany poised to enter a new political era this month.

As per a Fashion Network, the upcoming season of the fashion week will include panel talks; fashion film premieres; dynamic salons; and a series of live shows. Much of it centered at Kraftwerk, the renovated former power station located in the central Mitte district. The country’s iconic automaker will open the season with a parade to promote young talent, as part of its Fashion Talents program set up by Mercedes-Benz.

The second edition of the Fashion Open Studio will be held under the acronym FOS x MBFW. In cooperation with Fashion Revolution Germany, the initiative promotes innovative design talent and provides transparent insight into the design and manufacturing processes of brands.

Another key element is the Berliner Salon, curated and hosted by a grand dame of the local fashion scene, Christiane Arp. The noted former editor-in-chief of Vogue Germany, Arp will also host a 'Firesidechat' on the final evening in the legendary Borchardt brasserie, a preferred dining experience of both insider politicians and cool fashionistas.