Russian Fashion Week (MBFW Russia) kicked off with a show from local womenswear brand, Ruban. As per Business of Fashion, this edition will combine physical runway shows in the Museum of Moscow as well as livestreams from other Russian cities and abroad.

The show will feature well-known Russian brands, including Julia Dalakian and Rogov by Alexanger Rogov, as well as emerging designers Lena Kаrnauhova, Sasha Gapanovich and St. Petersburg’s Lyubov Babitskaya. Designers from 19 other countries will also show via livestream.

This season, MBFW Russia’ will host 14 sustainable Russian fashion labels that have embraced upcycling, recycling, slow fashion or zero waste as part of their brand ethos. Attendees can also donate their old clothes at events to be transformed into new items to be shown at the next edition of MBFW Russia.

The event will be sponsored by TikTok, which will livestream shows on its platform for five days. A series of livestreams, centred on sustainability, will explore topics from how brands were started to organize runway shows in the format of a reality shows featuring insiders like fashion editor Olga Mikhailovskaya, Head, Russian Fashion Council’s global talents initiative, and journalist Madonna Mur, who founded the fashion-centric Telegram channel MUR.