Marks & Spencer will incorporate six guest brands as a part of efforts by Steve Rowe, CEO to transform the business after the pandemic.
The brand will incorporate few items from popular labels including Cornish-based Celtic & Co, sustainable fashion company Albaray and outdoor gear specialist Craghoppers will feature on M&S.com. It will also include brands such as Fat Face, Jones Bootmaker, and kidswear brand Frugi.
The retailer will also curate a few customer specific brands such as Hobbs and Phase Eight that offer smart frocks and 'occasionwear'. It will also offer lingerie from Sloggi and Triumph alongside its own underwear.
The brand’s new initiative to act as a platfom for other labels is known as 'Brands at M&S' and was launched in the spring. Marks isalso expanding its beauty offer to include brands such as Boucleme. It has also signed deals with kids' stationery brand Smiggle and Clarks shoes.
