Spanish fashion retailer Mango has launched a new sustainable fashion brand called Alter Made.

As per Apparel Resources, the new brand will offer the best of durable and timeless high-quality pieces with sustainable characteristics. Mango plans to use a short-run production strategy to reduce its material surplus.

The key is also to focus on promoting ‘local production’. Importantly, apparels for the brand will be made in Europe and Turkey, while the suppliers will be picked based on expertise and traceability control.

Also, fabrics and raw materials will be examined according to certifications of sustainability and quality.

The brand will be available online in some select European countries from November 2021.