Global lifestyle apparel company with a portfolio led by two of the world’s most iconic consumer brands, Wrangler® and Lee®, Kontoor Brands has appointed Mame Annan-Brown new Executive Vice President, Global Communications and Public Affairs, effective August 11, 2021.

Annan-Brown will be responsible for all aspects of global corporate communications – developing, leading and executing a cohesive internal and external communications strategy. This includes oversight of message development, media relations, owned and digital content creation as well as employee relations and engagement. She also will lead government affairs strategies to achieve positive outcomes, developing Kontoor’s position on key legislative and regulatory issues. Additionally, she will serve as a representative and advocate for Kontoor’s interest among government agencies and other select associations. As a member of the company’s Executive Leadership Team, Annan-Brown will report to Kontoor’s President and Chief Executive Officer, Scott Baxter.

Annan-Brown was earlier employed with the International Finance Corporation (IFC) as the Head of External Relations since 2018. Prior to that, she was Head of Communications, IFC Asset Management Company (AMC); Chief Communications Officer, Results for Development Institute (R4D); Director-Marketing & Communications, United to End Genocide and Vice President, Investment Bank-Marketing & Communications, JPMorgan Chase & Co.