Expanding its partnership with secondhand specialist ThredUp, J Crew Group-owned denim brand Madewell has launched its own dedicated resale platform, Madewell Forever.

As per Fashion Network, the Madewell Forever platform will be powered by ThredUp’s Resale-as-a-Service (RaaS) tech and logistics program. Together, the two companies will create the denim-focused white-label resale channel, which includes a digital shop.

The platform will allow Madewell fans to both empty out their own closets and shop for second-hand denim pieces. It will launch with more than 3,000 pre-owned women’s jeans. Stocked via ThredUp’s inventory and with pieces collected at Madewell stores, Madewell Forever will add new styles hourly, as available.

Customers can bring pre-worn jeans of any brand or style to Madewell stores and receive $20 to be spent on a full-priced pair of the brand’s jeans. Collected denim items are then sent to ThredUp, who sort the inventory and pass on women’s Madewell denim that meets its quality standards to be resold via Madewell Forever.

Pieces that are not considered fit for resale will be recycled through approved programs such as Cotton’s Blue Jeans Go Green.