Fashion giant Marks & Spencer has signed womenswear fashion brand Nobody’s Child as its maiden third-party apparel brand, reports Apparel Resources. The brand has already launched its autumn collection on M&S’ e-commerce platform to help the retailer’s apparel section regain its foothold.

The inclusion of Nobody’s Child on its platform will highlight M&S’ eco-friendly initiatives. The brand makes its mini dresses and tea dresses from recycled polyester and sustainably sourced viscose. Each of these dresses cost £35. Steve Rowe, Chief Executive, M&S, had earlier stated that the company plans to stock guest brands online and in brick-and-mortar stores as a part of its efforts to widen the appeal segment and enhance e-commerce business. The brand has been taking initiatives to lure customers to stores and online despite ongoing struggles and in this context had also announced the relaunching of popular shwopping scheme earlier this week.

London-based Nobody’s Child was founded in 2015 by Andrew Xeni and champions sustainable fabrics and recycled production for its apparel collections.