Luxury powerhouse LVMH has named Martin Brok as the new president and chief executive officer of Sephora, succeeding Chris de Lapuente.

Brok, who recently served as the president of Europe, the Middle East and Africa for Starbucks, will begin his new role with Sephora on September 14 and will report to de Lapuente.

Lapuente will remain as a member of the LVMH Comex and will take on additional responsibilities within the group that will be announced at a later date.

Prior to the beginning of his time with Starbucks in 2016, Brok has served as an account executive at The Coca-Cola Company, has held a number of leadership positions at Burger King Corporation over the course of a 7-year stint, and has served in a number of management roles with Nike, including global COO of direct to consumer and vice president of global product and merchandise operations and analytics. He will be responsible for creating the next breakthrough chapter at Sephora