Renowned athletic apparel brand Lululemon has forayed into the footwear market. The Vancouver-based apparel brand plans to launch four women’s footwear styles in 2022. It will also launch a men’s footwear collection in 2023, as per an Apparel Resources report.
The brand’s maiden collection of running shoes called Blissfeel will be available in selected stores across the UK, North America and Mainland China from April 2022. It will launch three more styles in 2022: Chargefeel, Restfeel and Strongfeel. A cross-training shoe Chargefeel will be especially made for gym training and short runs, On the other hand, the Restfeel range can be used as a post-workout shoe. The third Strongfeel, can be used for multi-directional movement. It will be released in the autumn.
Founded in 1998 as a retailer of yoga pants and other yoga wear, Lululemon has since expanded into athleticwear, lifestyle apparel and fashion accessories.
