Italian fashion group Benetton reported a €180 million loss in 2017. Now, the group has formulated a new strategy to make a comeback which is expected to show results in 2019. As per the new strategy, Luciano Benetton, Founder of the group, will lead this comeback. Despite making way for non-family managers to take control of the group in 2006, Benetton assumed the office of executive chairman of his struggling namesake in January this year. This month he delivered his biggest revision yet of the group’s governance and organisational structure.
Luciano Benetton has established a new corporate vehicle, Benetton SRL, to direct and co-ordinate the two operating subsidiaries of the apparel textile sector: Benetton Group SRL (commercial activity) and Olimpias Group Srl (productive activity).
The board of directors of Benetton SRL is chaired by Luciano Benetton as executive chairman and composed of Christian Benetton, Franca Bertagnin Benetton, Sabrina Benetton, Marco Patuano, Christian Coco and Fabio Buttignon
