Luxury brand Louis Vuitton Malletier, a fashion house and luxury goods brand of LVMH, the largest luxury group globally, has chosen Wuhan as the first stop for its new global traveling exhibition.

The exhibition, which opened on October 31 will continue till December 6. The show will explore the 160-year history of the brand - from its early days as a trunk maker in Paris to a brand that is synonymous with luxury.

Boasting a population of 11 million, the capital of Hubei province, Wuhan, has returned to normality, with the residents treating one of the world's strictest lockdowns as a distant memory and getting back to the pre-pandemic lifestyle. It has paved the way for brands like LV to expand and leverage this normality while the world is still grappling with the shocks of the second wave of coronavirus.

China is the largest market for luxury goods globally and important too for brands like Louis Vuitton. The brand held a menswear show in Shanghai in early August.