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Monday, 23 August 2021 12:28

Lotto Sport Italia signs up WHP Global to market the brand globally

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Lotto Sport Italia (LS") has signed an agreement with WHP Global to market the global trademarks for iconic Italian sports brand Lotto; and LSI. Andrea Tomat, CEO will continue to operate the Lotto brand in the core markets of Italy, Europe, the Middle East, and Africa. Together, LSI and WHP will provide design, product development, marketing, and brand management services to Lotto's extensive existing network of over 50 global partners across the world who generate more than USD$400 million in annual retail sales.

The premier Italian sports brand established in 1973, Lotto is world-renowned for its innovative performance-driven footwear, apparel and accessories, which feature the signature double diamond logo. With an eye towards accelerating its dominance in the performance sportswear category, WHP and LSI will together invest in expanding into new markets and product categories while activating the brand through untapped digital channels and partnerships with world class athletes.

WHP Global is a leading New York based global brand acquisition and management firm backed by equity capital from funds managed by Oaktree Capital Management, L.P. and leverage financing provided by BlackRock. WHP owns and manages over USD$3.5 billion in retail sales across its portfolio of brands that includes Anne Klein, Joseph Abboud, Toys "R" Us, Babies "R" US and Lotto.