Finland-based fashion chain Lindex has made a range of denim using only a bottle of water, which is about two liters of water. The conventional washing process for a pair of denim jeans requires 50 to 70 liters of water. Lindex developed its new ‘Even Better Denim’ with Jeanologia, a denim technology and solutions provider based in Spain. The new process uses air and laser technology.
Even Better Denim styles are available for women and children. Even Better Denim is made from eco-friendly materials, including recycled polyester and post- consumer recycled cotton. Each pair of jeans is dyed in clean indigo dye and uses more sustainable trims, including buttons, pocket bags and zippers.
In 2014, Lindix began focusing on sustainable denim. Over the last three years, Lindex’s progress has led to 100 per cent of its denim assortment being classified as Better Denim—meaning, the garments are made from more sustainable materials and washed with only eight to 12 liters of water. Lindex’s goal is to continue its work with Even Better Denim styles and to develop additional low- impact apparel in the future. The goal is to offer customers denim with the least environmental impact possible.