Though Liberty Retail — the company that operates Liberty London’s flagship store and webstore — increased its revenue and gross profit in FY 2019-20, it still made an operating and net loss for the period, albeit both of those latter figures were narrower than in the previous year. As per a Fashion Network report, the company’s revenue rose to £93.14 million from £85.22 million during the year while its flagship sales per square foot rose to £1,309 from £1.234. Its gross profit reached £45.3 million, up from £42.8 million and its operating loss was £4.19 million, less than the loss of £8.53 million a year earlier. Its pre-tax loss was £6.7 million, down from £8.58 million and the net loss was £8.34 million after a loss of £11.24 million in the previous year.

The company continued to refurbish its flagship store during the year, refreshing the dress fabrics and fragrance areas, as well as other parts of the store that customers don't see. And its Liberty Online operation saw "significant growth" due to improvements in logistics processes, website functionality, stock range and availability.

Its parent company Liberty Zeta remains committed to supporting it and has accessed extra financing too. Liberty signed up for an additional credit facility of £15 million back in July linked to the UK government’s COVID business support scheme. And its shareholders have a further £5 million contractually committed should its financial covenants look shaky.

In the current financial year, Liberty’s website experienced a significant increase in demand, although this hasn't fully offset the impact of closing its store.