Levi Strauss & Co. (LS&Co) has joined a multi-stakeholder organization - the Organic Cotton Accelerator (OCA) to make supplies more secure and measure social and environmental impact on organic cotton farming. As an OCA member, Levis Straus will help increase the global organic cotton supply besides helping the program empower organic cotton farmers. Jeffrey Hogue, Chief Sustainability Officer, LS&Co says, the program will bring measurable improvements to farmers’ livelihoods and local communities, creating conditions for change. It will enable the company to source more sustainable cotton for its products besides providing new opportunities to resolve industry challenges.

LS&Co.’s participation enables the company to source more responsible fibers. In a sustainability report published in September, the company pledged to reach 100 percent more sustainable cotton by the end of 2025.

Earlier this month, OCA launched Textile in Transition, a multi-year project targeting transparency and fairness across the organic cotton sector. The project has attracted brand partners Bestseller, G-Star Raw and Essenza Home. Funded by the Netherlands Enterprise Agency Fund for Responsible Business, it leverages OCA’s established Farm Program in India to support the participating companies in achieving transparency while improving farmer livelihoods, worker rights and environmental impact.