Levi’s is developing out-of- the-box business strategies. The retailer has developed new innovative initiatives, including wearable technology products and designer collaborations, to keep consumers part of its story.
A rich denim history comes along with Levi’s market presence. Collaborations have been key to keeping Levi’s heritage alive. Last month, the brand celebrated the 50th anniversary of its iconic 1967 70505 Type III trucker jacket by partnering with 50 influencers from around the world to create their own versions of the jacket, and consumers can choose the trucker jacket that fits with their personal style aesthetics.
Levi’s recent dabble in wearable technology is an example of the brand’s stay- ahead-of- the-curve commitment. In September, Levi’s and Google launched a new Levi’s commuter trucker jacket—a smart denim jacket woven with conductive yearns that connect to mobile phones—for its tech-influenced consumer base. This partnership enabled Levi’s to not only be viewed as a denim authority, but a denim authority with a mission to drive innovation in coming years.
Consumers are driving just about everything at retail today, and some companies are building a robust digital presence and developing innovative concepts to keep them engaged. They are locking in consumer loyalty amid store closures and retail’s uncertainty.