The Lenzing Group has launched a digital platform for its Tencel and Lenzing Ecovero branded fibers. The platform provides customers and partners as well as consumers with an overview across the entire textile supply chain. This will provide consumers with the most sustainable and climate-friendly clothing and home textile products that are made of Tencel or Lenzing Ecovero branded fibers.

As a follow-up to a 12-month pilot program and field trials with four leading sustainable brands (H&M, ArmedAngels, Mara Hoffman and Chicks) and supply chain players from 10 countries in three regions, the global roll-out of Lenzing’s blockchain-enabled supply chain traceability platform will be conducted in phases. During the first phase, Lenzing’s supply chain partners based in South Asia (India, Bangladesh, Pakistan and Sri Lanka) will complete the onboarding process within Q4 2020. An estimated 300+ supply chain partners in China and Turkey will also join the program in Q1 2021. It is estimated that by Q2 2021, most eligible Lenzing supply chain partners will be onboarded into the platform, ensuring full supply chain traceability.

One of the core components of the platform powered by TextileGenesis is integration with the Lenzing E- Branding fabric certification system, which allows brands and retailers not only to access the full supply chain traceability for Tencel and Lenzing Ecovero branded fibres but also to view the results of forensic (physical) verification of fabric samples via the digitally signed Lenzing E-Branding fabric certificates.