Strengthening its online presence, eyewear retailer Lenskart has partnered with e-commerce majors like Nykaa, Myntra, Tata Cliq and other platforms to sell its products

The move will helpLenskart make deeper inroads in the country’s booming online market and expects online marketplaces to drive the company’s next phase of growth.

It will also boost its business goal of gaining 50 percent of the eyewear market share with access to both metros and smaller cities through the etailers.

PeeyushBansal, CEO and Co Founder, says, the strategy will leverage the brand's strong technology muscle to launch into new marketplaces with global aspiration and focus on brands including Lenskart, John Jacobs, Hooper and Aqualens

Lenskart backed by Softbank and Temasek has received over $900 million in funding to date. The business runs stores across India and is also present in international markets including Singapore, Dubai, and the US.