Kontoor Brands-owned Lee® Jeans is developing a collection of Crade-to-Cradle (C2C) certified 12-ounce gold and bronze jeans. As per an Apparel Resources report, the jeans offers several high-quality and recyclability features. The collection includes two ranges – the Gold-certified Aureola and the Bronze-certified Nymph, developed by Artistic Milliner. Both styles are 98 per cent GOTS (Global Organic Textile Standard) organic cotton and 2 per cent lycra component.

Both denim ranges have been certified according to C2C Product Standard (Version 3.1) requirements by the Cradle-to-Cradle Products Innovation Institute. The collection includes three fits, the Luke – a men’s slim tapered, the Daren – a men’s regular straight (sizes 28 to 40) and the Carol – a woman’s straight leg (sizes 24 to 32); with prices ranged from US $ 141 to US $ 153.

The certified products are part of the brand’s For A World That Works (FWTW) platform – an internal destination for sustainable developments and innovations, which was launched in 2020 alongside the brand’s debut denim collection – Indigood Denim that eliminates water from the denim dyeing process.

Cradle-to-Cradle Certified® is a globally recognised measure for safer and more sustainable products made for the circular economy. Product designers, manufacturers and brands around the world rely on the C2C Certified Product Standard to transform pathways for designing and making products, ensuring a positive impact on the people and their planet. The standard encourages continuous improvement by awarding certification based on ascending levels of achievement.